Crazy Creek Resort
Branding & Marketing
Crazy Creek is a must-stop roadside attraction along the Trans Canada Highway between Revelstoke and Salmon Arm, BC. Brandnetic Studios was enlisted to provide an image make-over for the family-friendly resort including a new identity, billboards and on-site directional signage. The 165 acre resort features 3 hot pools, cascading waterfalls and a 240 ft suspension bridge. The goal of the playful, new branding and billboards was to increase unplanned stops along the heavily travelled route with something eye-catching. Additionally, Crazy Creek Resort wanted to market their overnight camping and newly renovated cabins. New signs were also designed to direct hikers along new trails to the gorge and summit. Future plans include more cabins and hiking trails to explore the old logging village of Taft and the Eagle River.
“We love our new signs! And Re-Branding! Thanks Brandnetic!”
– Barry Siebenga, Owner