MARKETING, PACKAGING & WEB DESIGN
Brandnetic Studios had the opportunity to help launch Mazu – a Family messaging and content platform for sports, entertainment and education brands. Mazu is a safe digital space for kids (6-13) and families. We created the branding, the look and feel of the app, event marketing materials, ads, stickers, rink advertising, jumbo-tron graphics, life size cutouts and more. Key Clients: NHL, NFL NBA, MLS and moving to other verticals such as Pro-Sports, Education, Music And Entertainment.
Success In Numbers
User Return Rate
Once the Mazu app launched, initial attention was great, but user retention was even better. With a 70% return ratio, trivia played over 400,000 times and 20,000 badges were awarded.
Part of the challenge in creating something cool, is telling everyone about it. Creating vibrant social media campaigns allowed us to get the word out in a way that was successful and engaging to our demographic.
User Base Growth
For example, the “Club Blackhawks” app quickly grew to over 16,000 users on one team alone. The overall Mazu messaging service exploded to 200,000 users.
The Mazu Look and Feel
Fun and Engaging
Launching a brand for a younger demographic means you really need to be on your game when it comes to design and illustration. Every print piece and element of the app needed to get their attention and keep it. Once we started, we just couldn’t stop! We helped launch new teams and leagues, onboard new customers or markets, provided creative direction and brand management, online marketing, social media campaigns and worked to provide offline activities.
Marketing & Growth
Brandnetic Studios worked with partners like Opendorse, the players association’s, and public relations companies to activate new marketing channels. We helped to shape the strategy to market app in various markets and media.
“Brandnetic has the unique ability to transform a vision of a company into a brand that speaks to your audience. Their excellence, talent and unique abilities breathe life into your brand. Brandnetic is our first call always when any one of our customers want the absolute best product for their brand.”
– Janice Taylor, Founder of Mazu