The Perking Lot
Branding & Strategy
The Perking Lot is a volunteer run coffee bar located in the new six-story Centennial tower at Kelowna General Hospital. Following the addition of a new tower at KGH, The Perking Lot took up a prominent location in the lobby and required a rebrand to match their new space. Playing off a vintage theme, a diner-esque look was achieved blending a retro font, kitschy mug and a worn, distressed texture. Funds raised for the Kelowna Hospital Auxillary are raised primarily through the operations of The Perking Lot.
A Fresh Look
The Perking Lot is conveniently located in the new reception area of Kelowna General Hospital. Having a brand that looked as new and fresh as the hospital itself was important. This cafe experience was going to be a focal point for hospital visitors and guests, and the branding and design needed to reflect that level of importance.