Nobody has a monopoly on?great ideas. They can come from anywhere. Brandnetic Studios feels the more information you have, the better off everyone is. That’s why we share free marketing advice, ideas and strategy you can put into action yourself -?whether you work with us or not.?Get these great tips and stories delivered every week with our Monday morning Transmission.
One of the most common issues we notice, are business owners struggling with is their presence on social media. They don’t know how to do it, they hate it, they don’t see the point, etc. There are times when we recommend staying away from social media....
Most craft brands start with little to no budget for branding, and that’s OK. As a new business, you’ll spend most of your time representing the brand yourself, and letting it evolve with you. You’re pushing the business forward with clients, and...
When analyzing clients advertising spending, it’s really easy to find a lot of wasteful money. Money that can go directly to the profit line. Are you wasting advertising dollars? Here’s how you can tell. How Much Should You Be Spending? This really depends...
You may have heard that blogging is a great marketing tool, but why? Isn’t selling a great product and advertising it enough? Perhaps, but blogging can be a really cost efficient way to increase sales for various reasons. Here are 5 of them. It’s Amazing...
Brand Personality is just a fancy way of taking your business and humanizing it. When you view your business like a person, it really helps you understand how and why people interact?with it (or choose not to) the way they do. What if your brand was human? Would it be...
With so many social media platforms available, which ones should your business use? Are they all equally important? We’ll answer a few of these questions here. It’s important to remember that each business is unique. The platform you rely on most really...
There are a number of ways to boost your position on search engines like Google. We call this search engine optimization – or SEO – and it doesn’t always need to cost a fortune to achieve. Here are some ways you can boost your position, without...
Many small businesses ?inadvertently put up roadblocks to allowing their customers to do business with them. Here are a few of these roadblocks, and how you can correct them. Update Google MyBusiness One way you may be hurting yourself is not updating your...
In a world of Walmart, Nike, Folgers, McDonald’s and Coors, how do craft brands and small businesses make it? How is it possible to fight the big brands, and be profitable? The answer is actually really simple, and you’re probably already doing it. ...
If you run a business, chances are you have a logo. This logo is often the first?and last interaction your business has with a customer in the purchasing cycle. Whether they’re walking into your store, they view an advertisement, they take home something in a...
Last week, we found ourselves on a caffeine-fueled road trip to Seattle to attend the Specialty Coffee Association?s Global Expo. Brandnetic has always had a deep connection to coffee, and marketing coffee; our roster of clients include for?roasters and cafes across...
If you make something, chances are you have to ship it. Whether it’s roasting coffee, craft beers, wall calendars or bicycles, you have the to get the goods to a customer. When dealing with shipping costs you may have asked yourself how you should charge for...
Adding a loyalty program to your business will increase revenue if implemented properly. How effective it is, and how big your ROI is, really depends on the program you’re implementing. All loyalty programs trade something of value for a customer’s loyalty...
