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Information & Ideas

Nobody has a monopoly on great ideas. They can come from anywhere. Brandnetic Studios feels the more information you have, the better off everyone is. That’s why we share free marketing advice, ideas and strategy you can put into action yourself – whether you work with us or not. Get these great tips and stories delivered every week with our Monday morning Transmission.

Not Every Business Should Use Social Media. Here’s Why.

One of the most common issues we notice, are business owners struggling with is their presence on social media. They don’t know how to do it, they hate it, they don’t see the point, etc. There are times when we recommend staying away from social media....
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Re-Branding Your Craft Product – Why?

Most craft brands start with little to no budget for branding, and that’s OK. As a new business, you’ll spend most of your time representing the brand yourself, and letting it evolve with you. You’re pushing the business forward with clients, and...

Are You Spending Too Much On Advertising?

When analyzing clients advertising spending, it’s really easy to find a lot of wasteful money. Money that can go directly to the profit line. Are you wasting advertising dollars? Here’s how you can tell. How Much Should You Be Spending? This really depends...

5 Benefits Of Blogging For Your Business

You may have heard that blogging is a great marketing tool, but why? Isn’t selling a great product and advertising it enough? Perhaps, but blogging can be a really cost efficient way to increase sales for various reasons. Here are 5 of them. It’s Amazing...

Brand Personality – Who Are You?

Brand Personality is just a fancy way of taking your business and humanizing it. When you view your business like a person, it really helps you understand how and why people interact with it (or choose not to) the way they do. What if your brand was human? Would it be...

Free Ways To Boost Your Search Engine Ranking

There are a number of ways to boost your position on search engines like Google. We call this search engine optimization – or SEO – and it doesn’t always need to cost a fortune to achieve. Here are some ways you can boost your position, without...

Are You Making It Hard To Do Business With You?

Many small businesses  inadvertently put up roadblocks to allowing their customers to do business with them. Here are a few of these roadblocks, and how you can correct them.   Update Google MyBusiness One way you may be hurting yourself is not updating your...

How Small Businesses and Craft Brands Succeed

In a world of Walmart, Nike, Folgers, McDonald’s and Coors, how do craft brands and small businesses make it? How is it possible to fight the big brands, and be profitable? The answer is actually really simple, and you’re probably already doing it.  ...

3 Mistakes Businesses Make With Their Logo

If you run a business, chances are you have a logo. This logo is often the first and last interaction your business has with a customer in the purchasing cycle. Whether they’re walking into your store, they view an advertisement, they take home something in a...

Marketing Coffee – Brandnetic at The Specialty Coffee Expo

Last week, we found ourselves on a caffeine-fueled road trip to Seattle to attend the Specialty Coffee Association’s Global Expo. Brandnetic has always had a deep connection to coffee, and marketing coffee; our roster of clients include for roasters and cafes across...

Free Shipping vs. Flat Rate vs. Actual Cost

If you make something, chances are you have to ship it. Whether it’s roasting coffee, craft beers, wall calendars or bicycles, you have the to get the goods to a customer. When dealing with shipping costs you may have asked yourself how you should charge for...

Use Loyalty Programs To Increase Revenue

Adding a loyalty program to your business will increase revenue if implemented properly. How effective it is, and how big your ROI is, really depends on the program you’re implementing. All loyalty programs trade something of value for a customer’s loyalty...

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