Facebook paid ads have become a necessity to many small businesses as organic reach has dwindled. There are millions of active business pages on Facebook, along with massive amounts of content being published. But because of Facebook algorithms, even if someone...

One of the most common issues we notice, are business owners struggling with is their presence on social media. They don’t know how to do it, they hate it, they don’t see the point, etc. There are times when we recommend staying away from social media....

Most craft brands start with little to no budget for branding, and that’s OK. As a new business, you’ll spend most of your time representing the brand yourself, and letting it evolve with you. You’re pushing the business forward with clients, and...